If Americans are wedded to their TVs, Europeans are just dating

He pointed out that while U.K. adoption rates are strong by European standards, they still fall behind the U.S., where over 40% of broadband households now own a DVR.

Europeans have traditionally been less enthusiastic about in-home entertainment than Americans. Pay TV, DVRs, and VoD have been harder sells as a result. These findings show how, at least in the case of the United Kingdom, we’re seeing some traction.

A number of factors explain this gap between the U.S. and Europe. For example, strong public broadcasting has left less room in Europe for private, pay-TV services. In the U.S., poor free-to-air reception and a weaker public broadcaster have created a market for premium services.

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